The film focuses on the emotionality of social media and its role in the militarization of Ukrainian society. The ability of social media to capture emotions and retranslate them, turn emotional contagion into a closed collective practice, and the community — into a single organism capable of achieving real change. This form of collectivity, which develops on the basis of digital interaction, can have very different consequences. Where exactly is the line between solidarity and radicalization? How can empathy turn into hatred?